Lewis Sellers has been appointed to the role of managing director for email marketing automation platform, Wired Plus, following their acquisition by IDHL last year. A key member of the IDHL leadership team, Sellers will also continue as managing director for another of IDHL’s connected agencies, leading Leeds-based Magento agency, Pinpoint.
Holding the experience, technical expertise and knowledge of the wider market needed to elevate the Wired Plus brand, Sellers is in the prime position to drive the business forward as they embark on the next phase of their growth journey.
Previous Wired Plus MD, Andrew Hardman, continues to work with the business in a consultant capacity. His invaluable technical contributions will support further development of the Wired Plus product, ensuring it remains at the forefront of the email marketing automation market.
Lewis Sellers, Wired Plus MD, said: “Andrew and the team at Wired Plus have built a powerful marketing automation platform which is already helping businesses of all sizes send dynamic and personalised content to recipients across the world. Having been part of IDHL for the last three years, I’m looking forward to working with the Wired Plus team to integrate them fully within the Group, and further the product development, company strategy and growth that we know we can achieve.”
IDHL CEO, Dennis Engel, commented: “Since joining the idhl family, Lewis has been rapidly growing our Magento 2 ecommerce capability, bringing in many new clients and doubling the size of the team. He’s worked with the best marketing automation tools and integrated with them many times, so he’s ideally placed to ramp up the Wired Plus business based on a detailed understanding of that sector and how it relates to the wider Group.
Knowing him as I do, he’ll relish the challenge of developing our first foray into SaaS product. I’m looking forward to working with him on what is a transformational element in our long-term strategy.”