Digital agency idhl Group consolidates eight brands as it prepares for further growth

Leading digital agency group idhl is consolidating eight of its brands as it sets out its plans for future growth.

Employing nearly 400 people with offices in London, Leeds, Manchester and Harrogate, idhl will bring WMG, Ingenuity Digital, Equation, Statement, NetConstruct, Pinpoint, Ampersand and Conesso under its main brand title. Fostr, which idhl Group acquired in 2021, will remain in situ due to its specialisms in fashion, beauty and luxury sectors.

The group, which received backing from Bridgepoint Development Capital in 2021, specialises in performance marketing, eCommerce, web development, and email marketing. Across all nine brands, idhl Group works with a broad range of clients spanning sectors including financial services, professional services, industrials, luxury and fashion.

Clients and staff members have been informed of the brand consolidation, and a transition period is now underway before the full rebrand is completed in June.

The agency group delivered revenues of nearly £38m in the last financial year.

Ben Wood, CEO of idhl Group said: “idhl Group is an extremely successful business and one which has built a robust reputation for delivering high-quality work across multiple brands which have either been acquired strategically or created internally to tap into new markets. In planning our growth strategy for the coming years, we need to bring together our exceptional in-house digital expertise to give our clients a cohesive customer journey. This new structure also enables our team members to work collaboratively on a range of exciting and innovative projects.

“We currently have nine agencies with extensive and unparalleled knowledge in the business. This consolidation supports our consultative approach - bolstering growth for our clients and enabling them to thrive. It will also underpin a strong year of growth for idhl Group and I’d like to thank all of the team for their continued work delivering exceptional results for clients.”