IDHL launch specialist paid media agency, equation

Updated: Dec 15, 2021

IDHL Group announces the launch of its sixth agency, equation. Based in central Manchester, equation will capitalise on the Group’s recent regional expansion, and focus completely on paid media.


Backed up by industry-leading technology and the expert team behind paid media success at award-winning agencies WMG and Ingenuity Digital, equation will provide PPC, display and programmatic, shopping/feed management, CRO and UX services to brands across the UK.

Richard Ellis, Director of Paid Media for IDHL, commented: “As paid media grows in complexity, clients want to work with a specialist partner experienced in maximising their paid opportunities and spend – and have access to specialists across each channel or platform. Launching equation brings laser-focus to our paid media offering as we help clients achieve their growth ambitions.”

As part of the launch, several new hires are already in place in technical and client facing roles, including a dedicated Business Development Director with extensive industry experience and dedicated client services, appointed to spearhead growth of the equation brand.

Dennis Engel, CEO of IDHL Group, said: “Rapid technology advancements have shaped client demand for specialisation which is aligned to our Connected proposition, the launch of equation allows us to better meet this need whilst supporting the Group’s connected strategy and further enhancing our Manchester presence.”