IDHL acquires leading Magento agency Pinpoint Designs

IDHL Group, one of the fastest growing digital marketing agencies in the UK, is delighted to announce the acquisition of leading Magento agency, Pinpoint Designs Ltd.

Magento is the world’s most popular ecommerce platform and this acquisition significantly extends IDHL’s capabilities, augmenting those offered by its award-winning subsidiary, NetConstruct.

More than 250,000 brands use the Magento platform to influence their ecommerce strategies, and the acquisition of Pinpoint enables the Group to become part of Magento’s global ecosystem of 150,000 developers and over 300 highly-trained solution partners.

Managing Director Lewis Sellers will continue with Pinpoint Designs as the business leverages the Group’s capabilities, exploiting opportunities within the Magento market. Pinpoint Designs bring with them a strong reputation, great people and a wealth of technical expertise.

IDHL CEO, Dennis Engel said “We’re delighted to welcome Pinpoint Designs into the Group. This extends our product portfolio and ability to service our clients’ ever-broadening needs. We are looking forward to helping Pinpoint continue and expedite its current organic growth. IDHL Group is primed to couple its infrastructure with the technical expertise and reputation that Pinpoint brings.”

Pinpoint MD, Lewis Sellers commented “We are really looking forward to accelerating our growth with the help of IDHL. They have strong infrastructure and a platform that can really benefit an agency like ours.”

This is the first acquisition undertaken by IDHL since its management buy-out in June 2017 and represents the management team’s commitment to the future of the Group, supporting its strong organic growth with strategic acquisitions.


About the IDHL Group

The IDHL Group comprises WMG, Ingenuity Digital (ID) and NetConstruct, and is now one of the fastest growing digital marketing agencies in the UK. With more than 120 experts, an outstanding reputation and an enviable market-leading position developed over 16 years; the Group continues to go from strength to strength.


About Pinpoint Design Ltd

Pinpoint is an award winning, client-centric digital agency located at Leeds Dock, West Yorkshire. Their projects combine beautiful design with uncompromising build quality, specialising in providing solutions and strategies that deliver measurable results.


For more information, please contact

Emma Phillips
Group Marketing Manager – IDHL Group

t: +44 (0) 1423 722053

Central House, Otley Road, Harrogate, HG3 1UF