Citizen M


This international luxury hotel chain faced competition from large hotel chains and budget comparison sites. Its goal was to make a global digital impact by:

  • Increasing organic traffic.
  • Improving revenue from organic traffic.
  • Raising blogger engagement and social interactions.
  • Gaining more page one rankings.


  • Influence website architecture, structure and functionality to ensure search campaigns have maximum impact.
  • Plan, write and optimise onsite content.
  • Create an authoritative organic link profile to attract targets and create a brand buzz.
  • Carry out themed blogger parties at citizenM hotels in New York, London, Amsterdam and Rotterdam. Topics included photography masterclass, mixology masterclasses, jazz festival collaboration and Rotterdam International Film Festival tie-in.

Position one rankings boosted to over 140

Substantial increase in visitor traffic

Website revenue has more than doubled YoY