This international luxury hotel chain faced competition from large hotel chains and budget comparison sites. Its goal was to make a global digital impact by:
- Increasing organic traffic.
- Improving revenue from organic traffic.
- Raising blogger engagement and social interactions.
- Gaining more page one rankings.
- Influence website architecture, structure and functionality to ensure search campaigns have maximum impact.
- Plan, write and optimise onsite content.
- Create an authoritative organic link profile to attract targets and create a brand buzz.
- Carry out themed blogger parties at citizenM hotels in New York, London, Amsterdam and Rotterdam. Topics included photography masterclass, mixology masterclasses, jazz festival collaboration and Rotterdam International Film Festival tie-in.